After they had refined the first prototypes again and again, Anna made a decision:
She wanted to make Coreex available to other women in Germany, too.
Carefully, at first.
One small initial production run.
No huge quantities.
After all, no one knew whether other women had the same problem as Monika—or whether this new kind of compression would feel the same to them.
But shortly after the launch, something happened that neither Anna nor the family in Nepal had expected.
The first customers told other women about them.
Orders started coming in.
Then more and more.
And suddenly, that first production run was:
Completely sold out.
The family in Nepal kept working.
More leggings were made and sent to Germany.
But as soon as the next shipment became available, the warehouse was empty again sooner than expected.
Sold out again.
By the time Coreex had sold out completely for the third time, Anna understood:
Finding enough customers for her idea was no longer the problem.
Now the problem was:
How were they going to make enough leggings?
The small workshop had the knowledge.
It had the experience.
And it could deliver exactly the quality that had made Anna want to work with them in the first place.
But there were only so many machines.
The rooms were small.
Many steps took time.
And as more and more orders came in from Germany, the people in Nepal could barely keep up with production.
Anna had a decision to make.
She could have taken what they had developed and moved to a large industrial manufacturer.
Modern production lines.
More capacity.
Faster delivery times.
It probably would have been the easier path.
But to Anna, it felt wrong.
The people in Nepal weren't just another supplier she could replace.
They had developed Coreex with her.
So she decided to keep production where it was.
And build it up together with them.